Once I realized that M/s Relations and Protocols were really autobiographies about the way mindi and I were in the world, I also realized we’d left the sexual part out. However, the kind of sex we did was a little different from Vanilla sex. Because of this I decided to tackle the idea of writing a book about “advanced” sex techniques. I decided it should feature dildos, vibrators, fingering, licking, and erotic shaving.
It took me over a year to pull the material together and to take the photos that I’d use as illustrations. As it was nearing completion, Herbert asked about the title. I have no idea what I said, but he essentially vetoed that title and suggested: “Squirms, Screams, and Squirts.” For a gay man, I thought that was extraordinary. At any rate, after I added the tag line, “Handbook for going from great sex to extraordinary sex,” we released it.
I can’t remember quite why, but I gave a copy to Stacey Bean. She’s sort-of been on the fringes of my world for some time. She’s really an Internet sub and had a lot of trouble integrating into the Austin scene. At any rate, she was “chat pals” with Hugh Heffner’s partner/girlfriend/main-squeeze and Stacey posted something about the book.
The next thing I know, Herbert is calling asking what I did.
“About what?” I asked.
“What did you do to get triple-s (as we called it) to sell? Have you seen your Amazon numbers?”
“Nope, haven’t seen them and I haven’t done anything.” I replied
It turned out that Playboy Online picked up the book and recommended it as the #1 gift book for Valentine’s Day 2008.
Once Playboy put the book up just before Valentine’s day in 2008, Penthouse Forum contacted me about running a free promotional. Here that is…
Sales took off.
NOTE: That book ended up selling over 12,000 Amazon copies and remained in the 2,000-14,000 sales ran for about three years. Pretty amazing.